Is KSL the Worldwide Web Source for Mormon News?

25 March 2008 by David H. Sundwall | 4 comments

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Internet “ratings,” as measured by Nielsen, show that KSL.com is number eight among news sites.  While the methodology is curious (KSL’s unique audience is dwarfed by many ranked below), Nielsen appears to favor repeat sessions per person which puts KSL over the NY Times, Washington Post and USA Today, among other big name sites. Pretty interesting.

Is that a result of worlwide Mormons and ex-pat Utahns going to KSL for Church-related news that may not make it onto LDS.org?

(KSL.com is the website for the Church-owned TV and radio news stations in Utah.  Incidentally, the Church’s broadcast arm just bought a radio station in L.A. yesterday.  Just as its news radio stations dominate Salt Lake City and Washington, D.C. ratings, it’s thought that this is a move to start another popular all-news station in L.A.)

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25 March 2008 at 6:42 pm

Clark Goble

It’s interesting and might be true. What’s weird is because of their strong late night AM power a lot of people were used to listening to KSL for news. I notice KSL is spending a fair bit of money for their own late night talk radio show. They even hired someone from Entertainment Tonight to run it. So I think there’s a big market for KSL in the intermountain west even by non-Mormons.

25 March 2008 at 6:52 pm

David H. Sundwall

Perhaps they are even shooting to make that show a national one. One of the church-owned stations here in DC also plays that KSL late-night talk show (which was a little weird when I first heard it).

Hopefully, it’s a play to give insomniacs an alternative to the predominant UFO/crop-circle talk radio.

25 March 2008 at 10:43 pm

Michael

Don’t forget all of the BYU fans, I listen to a lot of games on the net via ksl.com.

26 March 2008 at 8:32 am

David H. Sundwall

Of course, Michael.

It always comes down to Y sports. :-)

Actually that does probably account for a lot of its traffic.