Why Do So Few Journalists Know Mormons?

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A BYU communications professor, Joel Campbell, (and “LDS Newsline blogger”-  see, it is a blog!) comments on some of the good and bad examples of journalsim covering Mormons.

Unfortunately, much of the national media resides in the eastern United States, where Mormons are as exotic as tropical birds and journalists do little more than parrot long-held stereotypes and misinformation. Frankly, I think journalists either don’t want to talk to Mormons or don’t know where to find them. At least one media critic recognizes the problems and suggests that the lack of Mormons in journalism could be a factor. Even so, there are some examples of the good and bad.

But first, let me point out that when I say “good” here I am talking about professional standards of fairness, objectivity and going to Mormons or those who understand us well as sources to provide balance and context. Even better, reporters draw upon first-hand experiences. I don’t expect puff pieces, but I do expect thorough reporting, good sourcing and fair play. Even in opinion columns, pundits shouldn’t be content with lazy research on the Web or with convenient sources.

This journalistic laziness has been  evident in the coverage of the Romney campaign.  Gov. Romney’s message for much of the year has been swamped by demands to answer for and explain his religion. 

Although he finally did so in the dramatic fashion that was required of him, Gov. Huckabee has been more than happy to pick up the religion baton.  And so far, it seems that the media is more charmed by it than threatened.  

Hopefully, as Campbell suggests, with time and more exposure, Mormons won’t be the rarity and oddity that we have been this year.