If you're new here, you may want to subscribe to my RSS feed. Especially if you came from Mormon Archipelago as it only includes my major article posts.
Thanks for visiting!
Not that going to the temple is the only way to get a confirmation on who your eternal spouse should be, but I found this press release for the new LDS Promise was a little weird.
“Most traditional online dating services can be dangerous and scary for anyone because all they offer you is a picture and a paragraph to go by,” Scoresby said. “LDSPromise.com goes much further by actually having Latter-day Saint singles take the scientifically developed SureMatch(TM) questionnaire that identifies personality type, compatibility, likes, dislikes, wants and even expectations. SureMatch is designed to not only identify and match compatible mates but also to help avoid pairing an individual with someone who may not have the best of intentions when using an online service.”
Singles subscribing to the services offered by LDSPromise.com are matched based on their answers to the patent pending SureMatch(TM) compatibility test created by Scoresby. The test applies comprehensive profiling tools to create a Personality Profile and to evaluate participants on scales such as gender confidence, communication effectiveness and emotional competence. Questions are also built into the questionnaire that help identify if a person completing the test is answering dishonestly or has unhealthy psychological conditions.
“LDSPromise.com uses advanced algorithms to interpret the SureMatch questionnaire and to match singles who each have the qualities desired in a future spouse,” Scoresby said. “Aligning someone with the qualities they want goes a step further than merely finding compatibility. LDS Promise seeks to match compatibility with likability while also sifting out the bad seeds. Our system is designed to let LDS singles meet fellow Latter-day Saint singles anywhere in the world and have confidence that they are who they say they are, confidence that they will be safe, and confidence that they will be matched correctly.”
Sounds strangely (or maybe exactly like) eHarmony, which I hear and see advertisements for all the time. Like eHarmony, LDS Promise markets itself on finding your match based on common values and compatible psychological profiles. Nothing new perhaps, but based on the level of advertising eHarmony puts out (especially on talk radio) they appear to have some commercial success.
LDS Promise must be hoping for similar success within the LDS niche. I’m not sure if there is anything exclusively “mormon” about it except for maybe limiting its applicants to those who are LDS. I couldn’t find anything on the site about religion but I didn’t go any further and register (my wife wouldn’t let me) so I couldn’t find out anything more.
1 comment
Comments feed for this article
23 September 2004 at 3:58 pm
Mark
I wrote an email to the PR agency that wrote this news release: “I am interested in knowing if some of Dr. Scoresby’s methods are related to Dr. Neil Clark Warren’s work and website, http://www.eharmony.com” and this is the response I got:
“What do you mean by related? Dr. Scoresby actually goes a step further than eHarmony by matching on compatibility and likeability. eHarmony only tries to match on compatibility - “29 dimensions of compatibility.” Dr. Scoresby’s “Sure Match” system places people together on compatibility and on what is they actually want. Then, he provides a series of 12 e-learning programs (based on his 35 years of research) for members of LDSPromise.com to grow in their relationships.”